Diageo appoints a CPO

  • At long last, a major company has appointed a Chief Productivity Officer (CPO) – at least it’s the first one I’ve read about
  • Diageo have clearly recognised the supreme importance of productivity improvement to their long term success and elevated their previous CIO, Brian Franz, to this new position
  • IT is indeed important, but it is only one of the tools/ skills needed for productivity improvement
  • In his new role as CPO Franz says he is: “Helping to lead a targeted drive across our entire cost base and plans to save £500m by 2019, two-thirds of which will be reinvested in growth”
  • He adds: “Productivity savings are often wrongly associated in simply cutting costs – we want to put the consumer at the heart of what we’re doing and drive top-line growth through productivity-focused activities”
  • One can only hope all other FTSE 100 companies and, indeed, all UK Medium and Large Enterprises, follow suit
  • Then, at long last, we might see a breakout in the apparent sclerotic UK productivity growth rate


Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.