Category: 09. Customers

The mighty CSR hits the buffers

Corporate Social Responsibility – CSR – is said to have been started by John Spedan Lewis for his retail chain: “Solely to make the world happier and a bit more decent” Unilever has the goal of ‘making sustainable living commonplace’ – they believe that ‘by doing good they will do well’ And many major investors such …

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BA put customers last

BA – British Airways – was once state-owned and nicknamed ‘Bloody Awful’ Then, in the 80s under Lord King and Colin Marshall, it transformed itself into the ‘World’s Favourite Airline’, not least by delivering the now-famous PPF (Putting People First) course to all staff, some 200 at a time, who assembled at upmarket venues such …

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