Return to Financial outcomes

Profitability – P

  • It’s profitability, not profits, that matters most

  • Profitability determines whether you have a good business or not, and whether the return those profits make on the capital invested (RoCE) is good enough


  • Return on Capital Employed (or Net Assets) – RoCE:


                        = RoCE  (or RoNA)    =        Profits    x   Sales  =  RoS  x  Asset turn

                                                                     Sales            CE


                      =            100  %              =   21.1%



  • Good for most organisations in most sectors, normally


  • A high RoCE over 5 – 10 years indicates competitive strength, usually based on high barriers to entry


  • Return on Sales – RoS = Operating margins:


                        = RoS =          Profits            =          100            =   10.0% 

                                                Sales                        1000


  • Luxury goods organisations will have very high operating margins on a much lower asset turnover than a supermarket


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