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Managers need to know how much more they might offer their customers, existing and potential, and how much less it might cost
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Imagine if a manager found that a direct competitor sold 10 times as much to a common market, or produced twice as much from the same input resources, or had unit costs 70% less than his
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And what if a hospital manager found that a hospital in India carried out 20 times more cataract operations per surgeon, or had unit costs for hip operations less than 10% of his?
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Explanations would surely be needed
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Maybe the difference was due to quality or service levels offered – maybe it was better systems and less waste?
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In the public sector, all managers should be able to make such comparisons – units are not in competition with each other – the public who fund them have a right to know what they’re doing with the tax money they’re given
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However, in the private sector, key competitor information is usually not in the public domain so managers have to guestimate it whilst at least trying to beat their own past productivity records
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Private sector managers thus need productivity measures which show them where outputs could be improved, where input resources and so costs could be reduced and where their priorities for improvement lie
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Then, there are many options available to them for how to improve productivity
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However, their first port of call should be to reduce waste – the waste of time or materials in producing outputs which would not or do not meet customers’ requirements
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Such waste can more than double the costs of meeting demand
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Hence waste measures are vital – but often lacking in most organisations, public and private